eSports’ Control of the Content Ecosystem

october, 2021

21oct12:00 pm1:00 pmeSports’ Control of the Content EcosystemInnovate@UCLA 2021 Virtual Series #10

Event Details

With more than 3 billion gamers at large worldwide, gaming content has become a predominant force in media and entertainment. At the tip of that gaming spear lies esports, a global phenomenon that’s only seen accelerated growth throughout the pandemic era. Understanding that the increasingly critical Gen Z audience is nearly 2x as esports-oriented than all adults in the U.S., brands, publishers and, of course, individual creators by the droves have embraced a future of entertainment with gaming at its forefront. As this future comes into focus, this session will explore the following questions and more:

This session will address following questions:

  1. How has consumption of gaming and eSports content evolved in the past 18 months?
  2. What roles do the planet’s biggest platforms play in the growth and proliferation of live esports content?
  3. What trends will impact the immediate trajectory of eSports and what critical role does Gen Z play?

Featured Speaker:

Craig Tello
Head of Content Strategy
Electronic Arts’ Competitive Gaming Entertainment (eSports) division

Craig Tello is a leader in content and audience engagement for global entertainment brands. He is the current head of content strategy for Electronic Arts’ Competitive Gaming Entertainment (eSports) division. Prior to joining EA, Craig led content and programming for WWE, meeting the demand of more than a billion social followers worldwide, one of the most watched channels on YouTube and the award-winning WWE Network premium video service.

Craig bridges creative with insights, having woven success in the strategy, storytelling and operations of global content groups, in partnership with the biggest platforms on the planet. He’s also a NY Times bestselling author and has contributed to major brands such as Mattel and Marvel Entertainment.


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(Thursday) 12:00 pm - 1:00 pm

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