With more than 3 billion gamers at large worldwide, gaming content has become a predominant force in media and entertainment. At the tip of that gaming spear lies
With more than 3 billion gamers at large worldwide, gaming content has become a predominant force in media and entertainment. At the tip of that gaming spear lies esports, a global phenomenon that’s only seen accelerated growth throughout the pandemic era. Understanding that the increasingly critical Gen Z audience is nearly 2x as esports-oriented than all adults in the U.S., brands, publishers and, of course, individual creators by the droves have embraced a future of entertainment with gaming at its forefront. As this future comes into focus, this session will explore the following questions and more:
This session will address following questions:
- How has consumption of gaming and eSports content evolved in the past 18 months?
- What roles do the planet’s biggest platforms play in the growth and proliferation of live esports content?
- What trends will impact the immediate trajectory of eSports and what critical role does Gen Z play?
Craig Tello is a leader in content and audience engagement for global entertainment brands. He is the current head of content strategy for Electronic Arts’ Competitive Gaming Entertainment (eSports) division. Prior to joining EA, Craig led content and programming for WWE, meeting the demand of more than a billion social followers worldwide, one of the most watched channels on YouTube and the award-winning WWE Network premium video service.
Craig bridges creative with insights, having woven success in the strategy, storytelling and operations of global content groups, in partnership with the biggest platforms on the planet. He’s also a NY Times bestselling author and has contributed to major brands such as Mattel and Marvel Entertainment.
(Wednesday) 4:00 pm - 5:00 pm
The Innovate@UCLA Executive Leadership Award (ELA) recognizes the exceptional creation of value to achieve a company’s vision via application of innovative, forward thinking and disruptive technologies and operating
The Innovate@UCLA Executive Leadership Award (ELA) recognizes the exceptional creation of value to achieve a company’s vision via application of innovative, forward thinking and disruptive technologies and operating models. The award is given to a CEO/Founder and CIO/CTO (or top Technology Executive) who has led and promoted the use of digital technology and expertise as a critical component of the company’s decisions, fueling improvements in brand and bottom line.
This year, the primary focus is on organizations that have excelled in the face of adversity, illustrating the power of innovation in times of uncertainty and ambiguity.
To learn more about past honorees and award categories, click here.
(Thursday) 5:30 pm - 9:00 pm