How Any Company Can Become a Software Company

february, 2022

24feb12:00 pm1:00 pmVirtual EventHow Any Company Can Become a Software CompanyInnovate@UCLA 2022 Virtual Series #2

Event Details

Leslie’s is a unique pool supplies company in its category, but it faces the same landscape as does traditional retail.  Under the same competitive pressures from the likes of big box retailers such as Walmart, Home Depot and eCommerce juggernaut Amazon; Leslie’s needed to establish itself as a digital contender – from the ground up.   

Join Kyle Pretsch, a Leslie’s intrapreneur who drove new innovations in digital that evolved this traditional retailer to an omnichannel force within the sector.  Kyle will share the digital team’s journey from the initial MVP to scaling operations and lessons learned along the way. This may be the story of a billion-dollar retailer but within it hear the story of how a homemade tech team is fast-becoming an industry titan, daily and how technology in-part led Leslie’s Poolmart from a private equity endeavor to the IPO of Leslie’s, Inc.


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(Thursday) 12:00 pm - 1:00 pm

Featured Speaker(s)

Kyle Pretsch
Vice President, IT
Leslie’s Poolmart


Kyle Pretsch is the Vice President of IT Development at Leslie’s Poolmart, overseeing Project Management, Quality Assurance and Engineering. He has overseen the evolution of Leslie’s as a traditional retailer, to an omnichannel powerhouse leveraging digital for competitive advantage.


Prior to Leslie’s, Kyle served as IT Director – Omnichannel & Integrations for Lucky Brand in 2016. Kyle manages development, design and optimization of information technology and systems functions supporting business processes and systems platforms in areas such as Web Development, Infrastructure, systems Architecture/Integration, IT Security, and application development of corporate systems, supply chain, POS, ERP and Business Intelligence. Kyle is also a contributor for Forbes and and acts as a subject matter expert on Technology issues within various industries.


Event Chair

Beth Apillanes

Inetrim CIO
Jet Propulsion Laboratory (JPL)


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